About Us

Real Time Fashion (RTF) is redefining how fashion is created, personalised, and delivered. By merging world-class industry expertise with cutting-edge digital and AI technologies, RTF transforms both the consumer and creative experience of fashion.

RTF operates through two distinct but connected business divisions:


Creative Services

RTF Creative Services empowers designers, brands, influencers, and all fashion creatives to build scalable fashion businesses. The platform provides a seamless end-to-end workflow connecting AI design, 3D pattern making, photo-realistic product visualisation on animated avatars, and global production procurement. Supported by over 100 years of combined industry expertise, RTF enables anyone with a creative vision to turn digital fashion concepts into tangible, market-ready products.
Together, RTF Atelier and RTF Creative Services define a new fashion era — where creativity meets technology and ideas become reality in real time.

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Atelier

RTF Atelier is a luxury fashion brand offering bespoke, on-trend garments tailored for the modern global customer. Each piece guarantees a perfect fit through advanced remote 3D body scanning and allows personalisation in colour, fabric, and style through digital garment configuration. Every garment is made-to-order and delivered to your door within 14-21 days, combining craftsmanship, technology, and value. Explore RTF Atelier Women's or Explore RTF Atelier Men's.

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The Journey of Real Time Fashion

 
 
 
 
 

2001 - 2012

Mark Byers and his team built 3 iconic Australian youth culture brand programs called Insight (street / surfwear), Something Else (womens fashion) and later restructured Ksubi (premium denim) into globally recognised fashion brands, scaling across 33 countries and achieving $40 million in revenue. The creative logistics behind this business meant producing 18,000 samples per season and 3.5 seasons per year, requiring an extremely long and protracted timeline from creative concepting / initiation to market supply plus being an extremely inefficient and wasteful commitment to sample garments. Whilst these Brand models created a blueprint for creative Brand design driven innovation and excellence and international growth / scale the reality was that it followed the blueprint of traditional fashion workflows incurring significant financial and operational inefficiency and environmental waste.

2012 - 2019

Mark transitioned away from the industry however was always observing the evolution of fashion related technologies that could support a business and related business structures / models that could eliminate - or at least significantly reduce - both creative time to market, seasonal product investment and thus both creative time and physical garment waste. The technologies identified included digital / AI-generated design, 3D pattern making (allowing garment customisation/s to customer preferences), photorealistic animated avatars and remote 3D body scanning (providing over 150 accurate and critical body measurements from mobile phone images).

2019 - 2022

Mark and a good friend and prominent Australian designer DANIEL AVAKIAN met and concepted how to integrate the above-mentioned technologies to construct a 1st to market fashion industry workflow and platform that afforded ANY fashion Creative the opportunity to develop and realise their fashion creations and dreams.

From 2019 to 2022, Mark and Daniel (joint Founders) worked together combining Mark’s 30+ years and Daniels’s 20 years of fashion experience to develop their vision and the Real Time Fashion (RTF) concept and opportunity was born — a sustainable, digital / AI-powered end-to-end fashion workflow platform utilising world best fashion relevant and cutting-edge digital technologies and processes enabling fashion Creatives to break down industry barriers and democratise access to the fashion industry

2022 - 2024

RTF validated its MVP and proof of concept via the ‘DANIEL AVAKIAN brand – powered by Real Time Fashion’ including participating digitally and physically at Australian Fashion Week and digitally at New York Fashion Week to industry global accolade, recognition and notoriety. The RTF model proved digital-to-physical value creation legitimacy, feasibility through realising improved efficiencies through time to market, cost reductions and significantly improved sustainability.

2024 - 2025

Now, RTF enters commercialisation, launching through the Ellect Executive Women’s Program and is now expanding to empower new, emerging and established designers, brands, influencers, ambassadors, stylists and fashion schools worldwide.

RTF offers fashion creatives the digital tools and support and industry know-how to be able to initiate their own businesses with the strong expectation of a viable and profitable fashion business and lifestyle.

So to ALL fashion Creatives – “come join us at RTF and live your fashion dream/s”

Our Values

Customer Satisfaction

Bespoke personalized garments with a fit guarantee

Sustainability & Environmental Responsibility

Low-impact materials and processes
Waste reduction through on-demand or circular models
Carbon footprint awareness and sustainable packaging

Authenticity & Transparency

Honest communication about sourcing, production, and pricing
Clear sustainability claims (no greenwashing)
Visible supply chain and ethical practices

Ethical Labor & Fair Trade

Safe, respectful working conditions
Fair wages and ethical partnerships
Transparent labor practices across global supply chains

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